Wotif, which turned 14 this year, has taken a light-hearted look at travel in its new campaign, Wotifia, which is based on a fun song and the adventures of a couple of mates.
General Manager of Marketing Michael Betteridge said it’s the first major brand campaign for Wotif.com since 2010, part of a strategy to re-energise the brand.
Digital media is the focus, supported by radio.
He also announced “a responsive design site upgrade, which allows a seamless search experience for customers across all devices; desktop, tablet and mobile.”
“It’s the perfect time to remind people about Wotif.com and take the opportunity to refresh our brand, especially as we enter peak travel booking periods ahead of school holidays and the summer break.”
Wotifia officially launches on Monday 11 August “with a dedicated travel anthem at its core and will run across select radio networks, Google, YouTube, Vevo, Spotify, News.com.au as well as Wotif’s own channels.”