Wotif’s 11th Birthday Not A Party For All

Glenn Fogel of Priceline called those selling the idea of social media to the hotel industry as “charlatans” at the No Vacancy Conference in Sydney this week. He may be right – and he may also have one company agreeing with him already, after a Facebook promotion for Wotif did not go exactly to plan. The Asia-Pacific OTA opened the floodgates when they recently announced an 11th birthday sale that sold rooms at AUS$11 for 11 minutes, accessible via a link on its Facebook page. Read full story at Tnooz.

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