Zuji claims its new ‘Travel Your Way’ advertising and marketing campaign, launched today, will drive a 200% increase in business during 2011. Managing Director James Gaskell says the campaign will be the biggest and most comprehensive in the company’s nine-year Australian history.
He says it includes television, outdoor, print, social media and digital marketing. “For Zuji Australia, this investment is a statement about how much potential we believe there is in the Australian travel market (and) we are forecasting a 200% increase in business as a result,” says Gaskell. Zuji is owned by Travelocity. See the TVC.