Search marketing company Amplify has won another major travel account – AOT Holidays, which includes, Need To Escape, Sunlover Holidays, NSW Holidays and Travel Mate. Amplify will manage search across all brands with a focus on lifting conversions and revenue. Amplify already has a strong travel presence, working with Webjet, Europcar and Mondial Assistance. In other news, Amplify was also recently appointed to do the SEO for Crazy Sales, a fast-growing online retailer from Melbourne.

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