It’s been a long time coming but Caught in the Web – the most detailed research ever conducted into Australia’s booming online accommodation sector – has just been released.

Caught in the Web sets new benchmarks for Australian online penetration and market share rates based on dozens of interviews with industry leaders plus exclusive data gleaned from a detailed questionnaire completed by more than 20 yield and revenue professionals representing some 400 properties.

Researched and written by director Martin Kelly, Caught in the Web gets into serious detail, going well beyond else prepared for this market.

Highlights include:

  • Online Market Penetration Rates
  • Forecast online growth 2010-2015
  • Average online sales recorded by suppliers
  • Supplier/Online Travel Agent sales split, evolution
  • Market share of each major Online Travel Agent
  • Changing market dynamics, implications
  • Value of online accommodation market
  • Search marketing analysis
  • Challenges and Opportunities

Caught in the Web is the ideal business planning tool for hoteliers, Online Travel Agents, property owners, destination marketers, industry analysts, developers – anyone with a professional interest in the accommodation and tourism industries.

It contains numerous graphs, charts, case studies and projections. It looks closely at both the supply and distribution side. There is dedicated analysis of the differing growth rates – and therefore opportunities – of both Suppliers and Online Travel Agents.

Order your copy of the 40 page report now.

Cost is $990 including gst. From an extra $500 + gst report author Martin Kelly can come to your office to discuss the findings, a great way to get your senior team actively involved in the setting of online goals.

Please contact report author Martin Kelly for further details:

T +61 (2) 9882 1575
M +61 (414) 774 978

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