Expedia Australia Signs With Experian for Search Optimisation

Expedia Australia will have a dedicated team of 10 SEO specialists working on its Australian and new Zealand travel sites under a new agreement with Experian. According to a press release issued today: “Results will be achieved through a bespoke reporting solution using Experian’s dashboards: proprietary software applications that allow easy access and viewing of a website’s traffic. It will enable Expedia Australia to monitor the search engine rankings, market share and traffic of hundreds of target keywords on a daily basis to track the most effective areas to invest marketing spend.”

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