Logo - Flight Centre LimitedIncumbent e-Channel has retained the massive Flight Centre paid search account – which covers several sites and worth in excess of $10m a year – after a intensely competitive pitch.

Flight Centre is renowned as an aggressive marketer no matter what the platform and is reputedly currently bidding on more than 200,000 key words.

Main site Flightcentre.com.au has been consistently ranked in the top two travel agencies for a number of years by Experian Hitwise due to its strong brand and heavy paid search spend, which is probably only second to the airlines – Qantas, Jetstar and Virgin Blue – and maybe some accommodation sites such as Wotif.com.

Flight Centre’s other sites, Escape Travel and Student Flights, also rank well. Meanwhile, Sydney company Switched On Media has won Flight Centre’s SEO business and reports good early results.

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