Google, the world’s biggest travel advertising company, has just announced another massive result driven almost entirely by plain old AdWords and AdSense. The official announcement focused on 2009 fourth quarter revenue – US$6.67 billion, up 17% on 2008 … 66% of which came from Google-owned sites and 31% from networked ads; 53% of revenues were generated outside the US. Average cost per click is up 5% year-on-year while the company has hoarded an extra US$10bn in cash with some US$25bn in the bank at Dec 31 compared with US$15bn the previous year. Staff numbers were also down – 19,835 compared with 20,123 due to measures such as closing its Melbourne office in Australia, which cost 15 jobs.
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