Thing of the past?
NO human interaction until a passenger boards the aircraft. It sounds like the antithesis of good service but low cost carrier Jetstar claims not and today announced it is aiming for 100% domestic “customer self service” by automating all check-in through its website, via a new SMS service and at double the current number of airport boarding kiosks.
CEO Bruce Buchanan said: “This is an extremely positive and exciting step that will greatly enhance customer service levels … empowering Jetstar flyers to use technology to take control of the airport experience.” Jetstar said around 50% of its check-in was now handled by machines, er, technology. Meanwhile, the International Air Transport Association claims 2009 was the “worst ever” for airlines.
Bwahahah.
Why not get the Jest Star travellers to get out and push. That would empower them to take control of the ‘travel experience.’