Now that the dust (or volcanic ash) has settled, the trouble begins afresh for Qantas with its aircraft engineers threatening to strike just days before the school holidays (surprise, surprise). But, in a twist of fate, the mass grounding of flights by Qantas last week due to danger presented by the volcanic ash cloud could work for the airline and against the engineers by taking away their major PR weapon – claims of falling safety standards. Qantas management knows this and took out big ads today that read – “Because it’s always safety first. That’s why I fly Qantas. We’re hoping there will be no further delays due to the volcanic ash cloud. Thank you for supporting Qantas’ commitment to safety.” Round one to the bosses.
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