Now that the dust (or volcanic ash) has settled, the trouble begins afresh for Qantas with its aircraft engineers threatening to strike just days before the school holidays (surprise, surprise). But, in a twist of fate, the mass grounding of flights by Qantas last week due to danger presented by the volcanic ash cloud could work for the airline and against the engineers by taking away their major PR weapon – claims of falling safety standards. Qantas management knows this and took out big ads today that read – “Because it’s always safety first. That’s why I fly Qantas. We’re hoping there will be no further delays due to the volcanic ash cloud. Thank you for supporting Qantas’ commitment to safety.” Round one to the bosses.
- Sydney, November, 2020 -
Work is under way on Short Term Thinking, the first Australian event focused on short stay accommodation.
It will be an action-packed day where all sectors of the industry can meet, learn and network, setting up their year ahead with new relationships, contacts and prospects.
Space has been blocked for mid-November in Sydney.
While a lot can change between then and now, we're confident we'll be able to run a flesh and blood event with live streaming for those who can't make it.
Because final capacity is understandably uncertain at this point, please register your interest to be put on a non-obligatory wait list and also receive the latest updates.
At the moment we're looking for foundation partners - please call event producer Martin Kelly on 0414 774 978 to find out more.
- IDEAS, ACTIONS, CONTENT -
Travel IQ is a content, marketing, research and strategy consultancy for travel businesses.
It helps travel companies improve positioning, communications, stakeholder engagement and public relations through content-led strategic initiatives.
Typically, Travel IQ develops a multi-tier approach including stories/blog posts, newsletters, media releases, white papers, reports and events - all designed to better connect business with their customers.
Often, clients have neglected their marketing communications, so Travel IQ works with them to create credible positioning and messaging to ensure a solid, relevant platform before embarking on outreach.
Travel IQ is run by Martin Kelly, who has a strong background in travel, journalism, communications and marketing.
He is also a respected travel industry analyst, contributing to Phocuswright's regional research reports while representing them as a speaker at events in Australia and overseas.
For further information please email email@example.com
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