THE real time (or social) web has now moved into the mainstream with Google results set to incorporate certain status messages from users of Facebook and MySpace plus Tweets from Twitterers (which have been appearing since at least March this year). “I would say that real time search is the natural evolution of universal search,” said Marissa Mayer, Google’s vice president of search products and user experience. Google is also set to update its search algorithm to reward sites that download quickly. No word when but speculation is after the online Christmas rush.

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