FACEBOOK helped AirAsia sell almost 900,000 tickets in just two days, according to Kathleen Tan, the airline’s regional head of commercial, who has been stunned at the impact social media – when correctly deployed – can have on sales. “We started with one staff and it’s been like a tsunami,” she said. “Our aim last year was to build a fan base of 50,000 and now we have 215,000. I think we could hit 500,000 easily this year.” Tan said it’s important to adopt a different tone when marketing through Facebook. “The key is to have relevant content and it shouldn’t be too hard sell,” said Tan. See full article at Web In Travel.