TRAVEL search volumes increased by 25% for the first quarter of 2009, according to Google Australia. Air travel was up by 33%, car hire jumped 32%, bus and rail 28% and accommodation 21%. The survey of 2200 people claimed 77% of all trips booked in Australia now involve internet research. Google is also telling the industry that the use of traditional media and suppliers by consumers to find travel info has slumped dramatically, while just 2% of web-enabled travellers used the travel section of a web portal such as ninemsn or Yahoo! when planning their last trip. Travel Trends: June 3, 2009

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