Logo - TwitterWhat goes up must come down – Twitter.com traffic is starting to decline after spectacular, unbelievable and, ultimately, unsustainable growth. According to Nielsen data published on eMarketer, Twitter.com traffic fell 27.8% between last September and October to a still very impressive 19m visitors. But the fall may not be as dire as first appears with analysts speculating that it may be due to users migrating to mobile or third-party platforms. Or it could be that the bubble has burst, which would represent perfect symmetry since Twitter was built to cater for society’s increasing short attention span and disposable attitudes.

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