Travel comparison site Wego.com.au has launched a new feature that allows travellers to quickly pull hotel reviews from hundreds of websites but only read the ones of direct interest to them. “It then drills down to determine how positive or negative the review is … and why. The result is an overall “guest satisfaction” score, as well as separate sub-scores for filters such as “rooms”, “location”, “cleanliness”, “family friendly” etc.” Users can also click through to reviews they find relevant. Wego founder and Chief Commercial Officer, Craig Hewett claimed: “Wego’s new hotel reviews fill a massive gap in the online travel shopping experience. Consumers don’t like being forced to wade through hundreds of reviews to find one that seems relevant to them. No other site can get as many relevant reviews in front of the user so quickly.”
- IDEAS, ACTIONS, CONTENT -
My name is Martin Kelly and I run Travel Trends, a content, marketing, research and strategy consultancy for travel businesses.
I help travel companies improve their positioning, communications, stakeholder engagement and public relations through content-led strategic initiatives.
Typically I develop a multi-tier approach including stories/blog posts, newsletters, media releases, white papers, reports and events - all designed to better connect business with their customers.
Often, my clients have neglected their marketing communications so I work with them to create credible positioning and messaging to ensure a solid, relevant platform before embarking on outreach.
I am also a respected travel industry analyst, contributing to Phocuswright's regional research reports while representing them as a speaker at events in Australia and overseas.
In terms of background, I started the Travel Trends website to support the No Vacancy and TRAVELtech conferences, which I founded and ran for many years before selling in 2016.
I've kept the site going as an example of my work and still file the occasional story.
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