IT’S been a slow start for Wotif.com’s flight booking offshoot, Wotflight.com, which in aviation terms is still trundling down the runway. Recent stats from Experian Hitwise shows that Wotflight.com clocked in at #389 on the Top 500 websites in May with an online travel market share of 0.03%, the same as ‘Andrew’s Airport Parking’.
It picked up some pace in June (#252 with .042%) but was down again last week. Some basic calculations cross-referenced with Google Trends arrives at a traffic estimate for Wotflight.com of less than 2000 visits a day.
You wouldn’t have thought that was in the business plan when the site launched in February. At the time Wotif Group CEO Robbie Cooke said: “We think this new initiative will be very appealing to the 3.8 million visitors who come to Wotif.com every month.”
Not so far.