Wotif.com CEO Robbie Cooke said the other day he believes the long-term trend for Australians to holiday overseas rather than at home will turn around with tightening economic conditions.
That assessment appears to make sense. It happened during the early chaotic days of the GFC. But I don’t think it will this time around.
The present holiday pattern, short breaks locally, longer stays internationally, will remain intact. Why? For the very reason Cooke thinks Aussies will stay at home – value.
Australians believe they get better value in Thailand, Bali and the United States and an economic blip will not alter that. The domestic leisure slide is set to continue.