Group buying site Our Deal, owned by News Limited and Network Ten, today launched a dedicated travel portal called Our Deal Escape, joining a crowded niche including Getaway Lounge, Living Social Escape, TravelCandy, Wego FastDeals, Scoopon Travel and BiggestTravelDeals. Sam Lindner, ex-Wego.com, is at the helm.
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My name is Martin Kelly and I run Travel Trends, a content, marketing, research and strategy consultancy for travel businesses.
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Having spent most of my working life helping people in the travel industry to actually make a viable living out of their passion, and preaching that online doesn’t have to mean lowest-common-denominator price wars, I greet the arrival of yet another discount-driven, profit-destroying website with a heavy heart. Doesn’t anyone do marketing anymore?