Screen Grab - Lochgilphead 2, Google MapsSaw a story this morning in Tnooz that is thrashing Expedia (and every other online travel agent) in Europe. Soon after, I found out one reason why.

Searching on Google Maps for Lochgilphead, a village in Scotland a colleague has moved to, I discovered it is a few streets in the middle of nowhere.

I also discovered a lone ad for accommodation in the village.

That’s commitment. No other OTA was there. Not big enough for them perhaps.

But a booking is a booking and the last one in Lochgilphead had been made seven hours before.

It’s the little things that count, especially in Europe – a continent of villages and local, non-chain businesses.

Screen Grab - Lochgilphead, Google Maps

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