Online travel agent Wotif looks to have stitched up a deal to sell its entire operation to global giant Expedia for AUD703 million, or AUD3.30 a share. Company directors and co-founders, Graeme Wood and Andrew Brice, who between them control 35% of Wotif stock, support the deal, making a counter-bid unrealistic and therefore unlikely. (Check back for a detailed analysis later today).
- IDEAS, ACTIONS, CONTENT -
My name is Martin Kelly and I run Travel Trends, a content, marketing, research and strategy consultancy for travel businesses.
I help travel companies improve their positioning, communications, stakeholder engagement and public relations through content-led strategic initiatives.
Typically I develop a multi-tier approach including stories/blog posts, newsletters, media releases, white papers, reports and events - all designed to better connect business with their customers.
Often, my clients have neglected their marketing communications so I work with them to create credible positioning and messaging to ensure a solid, relevant platform before embarking on outreach.
I am also a respected travel industry analyst, contributing to Phocuswright's regional research reports while representing them as a speaker at events in Australia and overseas.
In terms of background, I started the Travel Trends website to support the No Vacancy and TRAVELtech conferences, which I founded and ran for many years before selling in 2016.
I've kept the site going as an example of my work and still file the occasional story.
I'm always open to new opportunities and would love to hear from you. For further information please email email@example.com
We’re proud to be a part of Travel Massive - a tourism community that started in Sydney and has grown to more than 40,000 members world-wide in 70 countries.
Connect with TravelTrends on Travel Massive, and join the community so your business can get discovered.
You can find Travel Massive in these Australian cities:
It's a fantastic community - the only one of its kind - isn't it time you joined?