Online travel agent Wotif looks to have stitched up a deal to sell its entire operation to global giant Expedia for AUD703 million, or AUD3.30 a share. Company directors and co-founders, Graeme Wood and Andrew Brice, who between them control 35% of Wotif stock, support the deal, making a counter-bid unrealistic and therefore unlikely. (Check back for a detailed analysis later today).
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My name is Martin Kelly and I run Travel Trends, a content, marketing, research and strategy consultancy for travel businesses.
I help travel companies improve their positioning, communications, stakeholder engagement and public relations through content-led strategic initiatives.
Typically I develop a multi-tier approach including stories/blog posts, newsletters, media releases, white papers, reports and events - all designed to better connect business with their customers.
Often, my clients have neglected their marketing communications so I work with them to create credible positioning and messaging to ensure a solid, relevant platform before embarking on outreach.
I am also a respected travel industry analyst, contributing to Phocuswright's regional research reports while representing them as a speaker at events in Australia and overseas.
In terms of background, I started the Travel Trends website to support the No Vacancy and TRAVELtech conferences, which I founded and ran for many years before selling in 2016.
I've kept the site going as an example of my work and still file the occasional story.
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