Business travellers wear smart clothes, travel in planes, stay in hotels with marble lobbies and have important meetings in glass-encased towers. Don’t they?

That’s certainly the cliché – an image search on ‘business traveller’ reveals page after page of square-jawed men and women striding purposefully through modern airports pulling their constant companion, the wheeled bag.

Nowhere do we see jeans, boots, utes, cars, tools, dusty backroads, stock sale yards, mines, quarries, motels, country towns or ordinary people simply hitting the road just to make a buck, whether selling a product or their expertise.

For whatever reason – not glamorous enough, perhaps – regional and rural Australia simply doesn’t get a look in when it comes to the conversation on business travel, either within the industry or the broader community.

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